“Schmears” -  For Boston’s Finagle-a-Bagel webisode campaign. Director: Mike Goldberg, Mason Street Creative

This is one of five webisode programs created for this campaign. It is centered around the five characters in the fictitious Finagle-a-Bagel bakery, and their obsession with bagel perfection and bagel culture. You can see the rest of the campaign on Finagle-a-Bagel’s YouTube Channel.