Finagle-a-Bagel
“Schmears” - For Boston’s Finagle-a-Bagel webisode campaign. Director: Mike Goldberg, Mason Street Creative
This is one of five webisode programs created for this campaign. It is centered around the five characters in the fictitious Finagle-a-Bagel bakery, and their obsession with bagel perfection and bagel culture. You can see the rest of the campaign on Finagle-a-Bagel’s YouTube Channel.
Motorola “Dog”
Motorola “Dog” – A promotional video shot with six camera phones simultaneously. This five webisode branded campaign was created by Motorola for the purpose of showing how cellphones have become a part of our lives through the re-telling of actual stories of real people. It has been featured in several international film festivals. Produced by Don Faller, doublewide media, Director/Director of Photography: Edward Lachman – Academy Award nominee. Here is an additional video interviewing Edward Lachman on the creative inspiration behind this campaign.
Motorola “Bear”
Motorola “Bear” – A promotional video shot with six camera phones simultaneously. This five webisode branded campaign was created by Motorola for the purpose of showing how cellphones have become a part of our lives through the re-telling of actual stories of real people. It has been featured in several international film festivals. Produced by Don Faller, doublewide media, Director/Director of Photography: Edward Lachman – Academy Award nominee. Here is an additional video interviewing Edward Lachman on the creative inspiration behind this campaign.
Motorola – Edward Lachman interview
Motorola “Cell Stories” – Promotional video shot with six camera phones simultaneously. This five webisode branded campaign was created by Motorola for the purpose of showing how cellphones have become a part of our lives through the re-telling of actual stories of real people. It has been featured in several international film festivals. Produced by Don Faller, doublewide media, Director/Director of Photography: Edward Lachman – Academy Award nominee.
Site-Seeker
Site-Seeker – Corporate self-promotion. Notion Pictures Productions.
SheBeast
“Raver Spy vs. The Ozone Monster” - One of a series of four self-promotional videos for SheBeast, the online video host and creator of “The Near Death Experience”, a Death Metal featured program. This was a pioneering venture with the now-defunct Pseudo.com, whose concept of live webstreaming of video/audio in 1998 was too far ahead of its time. SheBeast’s fictitious character is described as being “A former B-Movie star”, and these videos represent “Scenes from her greatest films”, which, of course, do not actually exist! But they certainly seem like they would. Written, Produced and Directed by Julie Covello.
Theodora Design
“Theodora Design” - A sexy web video in the aesthetic spirit of fashion magazine editorial. Director: Theodora Borsen. Her work may be seen here.